The Big Lies of Strategy (Rotman Management, Fall 2018)

“The first thing to keep in mind about strategy is that it is not all that complex. You should keep it simple and always remember that, put simply, strategy is about choices. After years of working closely with leaders of large corporations, I have come to the conclusion that strategy is actually about a set of five choices that must be made:

1. What is our winning aspiration?
2. Where will we play?
3. How will we win?
4. What capabilities must be in place?
5. What management systems are required?

The very core of any strategy is the world of question #3 — the ‘how to win’ choices: Where are you going to place yourself on the playing field, and how are you going to win there? Answering that question is the hardest part of strategy.”

– Roger L. Martin

Read the full article in the September 2018 issue of Rotman Management.

Photo Cred: Rotman Management. Magazine (September 2018)

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